for brands such as Google, Nike, Hershey's, General Mills, Microsoft, NBC Universal, Zinio, and Mini Cooper. 126 Males tend to respond better to objective marketing-communications claims while females tend to respond better to subjective marketing communications claims. A b "Who's Buying What at Super Bowl 2007". Google AdSense is an example of niche marketing.
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51 Television Television advertising is one of the most expensive types of advertising; networks charge large amounts for commercial airtime during popular events. Archived from the original on October 1, 2015. He constantly stressed the importance of a strong and exclusive brand image for Pears and of emphasizing the product's availability through saturation campaigns. It takes great courage to write a book like this in todays PC culture, but it felt to me as though the author really had the best interests of the average guy in mind when he wrote. This causes the viewer to become proactive and actually choose what advertisements they want to view. A prime example of this messaging technique is advertising campaigns to promote international travel. Journal of Business Research. "Semiotic analysis of iPod Advertisements".